and learn from Cifas' CEO Mike Haley and Chief Product Officer Mark Courtney about The Unified Fraud Kill Chain, a system-level approach designed to disrupt fraud at every stage, from initial data compromise through to monetistation.
a new app created in partnership between Cifas and TrendLife. Built with a clear mission: to make identity fraud worthless, JustMe empowers individuals to take control of their identity and protect themselves from fraud and scams.
and how the Kill Chain provides a coordinated framework for tackling fraud at scale, across sectors and borders.
JustMe is designed to protects you from scams when you’re not sure what to trust. Upload a screenshot or share a link before you click, reply or pay, and JustMe will quickly tell you if it’s likely to be a scam. Then stay protected in the background with personalised warnings, text filtering and website blocking—helping keep your personal data and money safe.
Existing identity protection products for consumers are reactive, only helping victims prevent becoming a victim again and leaving them with the financial and emotional damage to reverse.
Consumers receive instant notifications whenever an application is made in their name, giving them the power to approve or deny activity with a single tap. By alerting lenders immediately, JustMe can help stop fraud before damage occurs – making stolen identity data far less valuable to criminals.
Cifas is the UK’s leading fraud prevention service, working with organisations across the public and private sectors to prevent fraud, financial crime, and identity theft through shared intelligence and data.
Learn morewww.cifas.org.uk
TrendLife is a global leader in digital life protection, providing millions and their families protection from scams, identity fraud, deepfakes, and AI threats, empowering them to thrive in the AI era.
Learn morewww.trendlife.comJoin the community early in this release and help shape the future of the app by sharing your feedback as you use it
Free for 6 months. Then £1.99 per month if you choose to subscribe.
There’s no automatic sign-up to a paid plan. At the end of your free trial, you can decide whether to continue with a subscription by renewing in the app store.
You’ll always see the full price and terms clearly before you choose to pay.
