Help protect your customers from scams and identity threats

Developed by Cifas and TrendLife, JustMe puts powerful scam protection directly in consumers’ hands, while helping organisations strengthen their fraud defences.

Give your customers three months of JustMe Scam Features, free of charge

As a Cifas member, your organisation can offer customers a three-month free trial of JustMe Scam Features.
Get in touch with the JustMe team to find out more and book an integration workshop: justme@cifas.org.uk

Statistics

The fraud threat is growing

444,000+

fraud-risk cases recorded to the Cifas National Fraud Database in 2025.

242,000

Identity fraud cases – the most common case type.

72%

of fraud-risk cases involved identity fraud or account takeover.

Source: Cifas, Fraudscape 2026.

How JustMe keeps your customers protected

Features

Simple scam detection tools in one place

Powered by advanced AI and a Scam Knowledge Base containing 500+ attack playbooks, 1,000+ detection signals and 50+ scam types, JustMe helps consumers spot and stop potential scams.

Help prevent scams before they happen with:

Web Guard
Blocks dangerous URLs when it spots them

SMS Filter
Flags suspicious text messages before they are read

ScamCheck
Checks images, text and links and provides an AI-generated scam verdict

Advanced protection against emerging threats with:

Scam Radar
Detects scam signals across communication channels and helps uncover multi-step scams

Deepfake Scan
Identifies potential AI-generated face impersonation during live video calls

Coming Soon

Coming soon: Identity Protection

Enable customers to confirm or reject applications made using their identity in real time, helping stop identity fraud before it starts.

More protection for your customers. More value for your organisation.

You’ll help your customers stay safe beyond your core products and services.

Enhance customer trust and loyalty

Deliver meaningful protection against modern fraud threats

Support customer wellbeing and peace of mind

Differentiate your organisation through a practical member benefit

All Cifas members receive a three-month free trial of JustMe Scam Features for their customers, free of charge.

Ready to find out more?
Get in touch with the JustMe team to discuss the offer and book an integration workshop.
Email: justme@cifas.org.uk

The JustMe app is now live

Download JustMe and explore its scam protection features.

The standard JustMe app trial is currently free for 30 days. After the trial, it costs £1.99 per month if you choose to subscribe.

There’s no automatic sign-up to a paid plan. At the end of your free trial, you can decide whether to continue with a subscription by renewing in the app store.

You’ll always see the full price and clearly terms before you choose to pay.

The JustMe App is a tool to help you spot and avoid scams, fraud and identity threats. It is not a guarantee. Scams change all the time, and no technology can detect every threat. The App's alerts and recommendations are there to support your own judgement — not replace it. Always think carefully before acting on what the App tells you, and before acting on anything it hasn't flagged.