Help us make identity fraud worthless

Money 2020 - Protect against fraud and scams with JustMe

Real stories. Real-world impact. Why JustMe matters

Hear from fraud victims, cybersecurity experts, and industry leaders about the growing threat of identity fraud
and how JustMe is helping stop it.

 

Join us at our fringe event on Wednesday 3rd at 11am till 11.30am

Join us at the JustMe stand for our fringe event

and learn from Cifas' CEO Mike Haley and Chief Product Officer Mark Courtney about The Unified Fraud Kill Chain, a system-level approach designed to disrupt fraud at every stage, from initial data compromise through to monetistation.

At the heart of this approach is JustMe

a new app created in partnership between Cifas and TrendLife. Built with a clear mission: to make identity fraud worthless, JustMe empowers individuals to take control of their identity and protect themselves from fraud and scams. 

Hear how industry needs to move beyond fragmented defences

and how the Kill Chain provides a coordinated framework for tackling fraud at scale, across sectors and borders. 


Come to stand Stand 7i25 in Hall 7 and learn how JustMe is helping transform the fight against identity fraud and online scams


How JustMe keeps you protected

Why JustMe matters

JustMe is designed to protects you from scams when you’re not sure what to trust. Upload a screenshot or share a link before you click, reply or pay, and JustMe will quickly tell you if it’s likely to be a scam. Then stay protected in the background with personalised warnings, text filtering and website blocking—helping keep your personal data and money safe. 

 

Existing identity protection products for consumers are reactive, only helping victims prevent becoming a victim again and leaving them with the financial and emotional damage to reverse.

JustMe puts people back in control of their identity in real time

Consumers receive instant notifications whenever an application is made in their name, giving them the power to approve or deny activity with a single tap. By alerting lenders immediately, JustMe can help stop fraud before damage occurs – making stolen identity data far less valuable to criminals.

 

Why JustMe matters

Together Cifas and TrendLife are building more than an identity protection app, we’re creating a smarter, more trusted way to help people stay safe from fraud and scams

Cifas is the UK’s leading fraud prevention service, working with organisations across the public and private sectors to prevent fraud, financial crime, and identity theft through shared intelligence and data.

Learn morewww.cifas.org.uk

TrendLife is a global leader in digital life protection, providing millions and their families protection from scams, identity fraud, deepfakes, and AI threats, empowering them to thrive in the AI era. 

Learn morewww.trendlife.com

Speak to the JustMe team and talk to us about how we work with your business to protect your customers.

Join the community early in this release and help shape the future of the app by sharing your feedback as you use it

Download JustMe. Android only. iOS coming in July 2026

Questions or want to learn more? contact us at justme@cifas.org.uk 

Get it on Google Play